Loads of people writing, speaking, blogging and consulting on search engine optimization or SEO. Some of them even have good advice, but often in snippets. They just don’t give the big picture on all the things that go into SEO.
Thanks to Bob Ambrogi who tweeted about the Periodic Table of SEO Ranking Factors. As a one-time student of chemistry, I think using a periodic table layout is a brilliant way of grouping very different but related things in a logical way. And don’t be scared off if the last time you saw a periodic table was when you ran screaming from your grade 12 chemistry lab.